Digital Marketing Manager

New York, NY
Full Time
Experienced
Location: New York, NY (Soho)
Work Schedule: In office Monday-Thursday; Remote only Fridays
Reports to: VP of Marketing

At La Ligne (http://www.lalignenyc.com), we believe in the universal appeal of the stripe—always classic, forever chic. With a nod to its iconic roots, we created La Ligne to give women a few new (and unexpected) ways to wear it. La Ligne offers versatile clothing collections inspired by the line with endless styling options.

We’re inspired by all kinds of self-expression. We design everyday necessities and the occasional splurge—the kind of clothing we would want to wear. We prize functionality but we also want you to have fun while you’re at it. In other words, if you can’t eat, dance and drink in it, we won’t make it. And while some clothes stay and some go, we want to be the ones that stay awhile.

Responsibilities:
Paid Media & Performance Marketing:
  • Own day-to-day management of paid social, search, video, and display, partnering with our agency to optimize campaigns, drive revenue, and acquire new customers.
  • Monitor and optimize performance, track spend and pacing and recommend budget allocation to the VP of Marketing.
  • Lead A/B testing across paid media, email, and SMS, and recommend tests of new ad formats and platforms.
  • Partner with the VP of Marketing and creative team on paid media briefs, using performance insights to inform creative testing, aligned with the creative direction set by the Chief Brand Officer.
Email, SMS & CRM Marketing:
  • Develop, build, and deploy email and SMS campaigns in Klaviyo, partnering with the in-house designer and adapting copy from the brand voice set by the Chief Brand Officer.
  • Own the email and SMS calendar within the master marketing calendar, aligned with product launches, promotions, and brand storytelling.
  • Build and optimize segmentation and automated journeys, including welcome, first-purchase, abandoned cart, post-purchase, and win-back flows.
  • Run retention and lifecycle programs against goals set by the VP of Marketing, including repeat purchase rate and customer lifetime value.
  • Coordinate email and SMS with paid and organic social to keep messaging consistent across channels.
Agency, Analytics & Reporting:
  • Manage our paid media agency day to day against goals set by the VP of Marketing, reviewing results, identifying opportunities, and escalating concerns.
  • Partner with eCommerce on tracking and attribution, working toward a single source of truth across Shopify, GA4, and Klaviyo, and with the Marketing Coordinator to bring affiliate and influencer results into reporting.
  • Prepare weekly digital performance reports covering acquisition, retention, and channel results, with clear insights and recommendations for the VP of Marketing.
Qualifications & Requirements:
  • Bachelor’s degree in Marketing or a related field
  • 5+ years of experience in digital and email marketing, ideally at a fashion, luxury, or premium direct-to-consumer brand
  • Hands-on Klaviyo experience across email and SMS, including flows, segmentation, and campaign build
  • Hands-on experience building and optimizing campaigns in Google Ads and Meta Ads Manager
  • Experience managing a paid media agency day to day against performance targets
  • Experience identifying target audiences and developing digital campaign ideas and executions that perform
  • Experience designing and reading A/B tests, including judging when results are meaningful
  • Experience partnering with e-commerce teams on landing pages and conversion
  • Working knowledge of Google Analytics 4, Shopify reporting, and HTML and CSS for email
  • Strong analytical skills, with the ability to turn data into clear recommendations
Salary: 95K-120K (based on experience)
 
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